Playdora

Immersive Shopping Experience

Playdora is an interactive online store that brings Ancient Greek toys to life. I helped design and develop the platform, combining e‑commerce with storytelling and augmented reality.

Abstract soft pink and white fluid shapes
Project type Digital Experience
Client Fenia
Location Netherlands
Industry Website
Role UX/UI Designer
Timeline 2024

Introduction

At Playdora, I contributed to creating an interactive online store for toys inspired by Ancient Greece. I helped shape the platform so that users could not only purchase toys but also explore the history and stories behind them. I focused on designing an immersive shopping experience where collecting toys feels like visiting a virtual museum. Users can view the historical background of each toy through AR and learn about the cultural origins of the designs.

I focused on designing an immersive shopping experience where collecting toys feels like visiting a virtual museum. Users can view the historical background of each toy through AR and learn about the cultural origins of the designs

In addition, I worked on the user-friendly and responsive e‑commerce functionality. I designed the catalog, product pages, and shopping cart flow to ensure a smooth and intuitive shopping experience while keeping the storytelling aspect intact.

My role combined design and front-end development, making sure the digital experience was both visually engaging and technically robust.

The Playdora project showed me how education, storytelling, and e‑commerce can come together in a single platform. I’m proud to have been part of this team and to have contributed to an experience that creatively combines learning and shopping.

Let's create impactful
designs together!

If you're on the lookout for a dedicated and impassioned digital designer to breathe life into your vision, your search ends here. Let's unite to craft unforgettable experiences that resonate deeply, leaving an enduring mark.

gijsbimmel@gmail.com